BROWNIE PHOTOSHOOT & SOCIAL — 1 OF 2
Role:
Art Director, Photographer
Task:
Photograph brownies.
Solution:
Decadent photos that showcase products, the recipe, and the chef’s ability.
BROWNIE PHOTOSHOOT & SOCIAL — 2 OF 2
PACKAGING PHOTOSHOOT & SOCIAL
Role:
Art Director, Photographer, Copywriter
Task:
Photograph new Luker® packaging options.
Solution:
A visually interesting selection of various packaging options, space and lit in a way to make room for messaging.
BOX OF CHOCOLATE PHOTOSHOOT & SOCIAL
Role:
Art Director, Photographer
Task:
We received a box of truffles straight from one of our chef’s test kitchens.
Solution:
A quick, seize-the-moment photo shoot to showcase the chef’s talents. A black and white filter to further emphasize the luxury of the products used to create the treats, as well as to hide some imperfections since these were test treats.
HAPPY NEW YEAR PHOTOSHOOT & SOCIAL
Role:
Art Director, Photographer, Copywriter
Task:
Photograph new metallic powder coatings to celebrate the glitz and glamour often associated with New Year’s.
Solution:
Experiment with the various metallic colors and emphasis on the shiny dustings with a glitter type treatment.
VALENTINE'S SOCIAL POST
Role:
Art Director, Designer, Copywriter
Task:
Create a social post to introduce the new white chocolate, strawberry flavored toppings.
Solution:
Designed an animated GIF to introduce the combination of an existing top-performing product (white chocolate) and a favorite fruit flavor (strawberry) as a new product, just in time for Valentine’s Day confections.
VALENTINE'S PHOTOSHOOT & SOCIAL
Role:
Art Director, Photographer
Task:
Go on-site to our chef’s kitchen to capture the making of a recipe she created just for the ifi Gourmet brand.
Solution:
A collection of images that showcase the variety of products and ingredients offered and how to best utilize them to make breathtaking desserts like this one.